10 Impressive AI Email Writing Assistants and Tools in 2022

AI Email Writing Tools & Assistants: How Do They Work?

Will AI email writers make your life easy?

I break down the benefits, use cases, and analyze if these AI writing tools are ready to be a key part of your email workflow.

AI-powered email writing tool promises to automate your sales workflow without hurting your deliverability or reply rate.

But, does this new technology really live up to the hype?

In this post, I’m going to look at how AI email writing tools can help you optimize your cold email process, the underlying technology behind them, what type of results you can expect from them, as well as show you some of the best AI email assistants on the market right now.

Let’s jump in.

What Are AI Email Writing Tools?

AI email writing tools use machine learning to analyze text and generate new email copy for you.

The companies behind the software train their tools to deliver copy based on prompts you provide.

For example, some tools offer an “email opening line” generator. Based on the details you provide about your prospect, they’ll generate a sentence or two that you can go ahead and use in your email as an icebreaker.

These tools aren’t truly “AI”, but they can still be a useful tool in your workflow.

How Do AI Email Writing Tools Work?

Despite the term AI being thrown around, most of these tools don’t use true artificial intelligence and aren’t ready to change the world.

Many of these tools rely on systems like OpenAI’s GPT-3, which uses an “advanced autoregressive language model” that relies on deep learning to respond to prompts you provide it with.

In simple terms, that means when you give it a prompt (e.g., “write a cold email to pitch SEO services to new clients”), it will autocomplete a sentence or section of text based on what it thinks you’re looking for.

In practice, these tools synthesize text from a huge dataset, and then, using deep learning, figure out what the best response to the prompt is.

10 Best AI Email Writing Assistants and Tools in 2022

1. Jasper AI Formerly Jarvis AI

5-day free trial available with 10,000 words credit. Try Jasper.ai for Free

Meet Jasper, The Future of Writing Sales Emails.

It is powered by Artificial intelligence which makes it fast and easy to create content for your email campaign, blog, social media, website, and more!

Jasper.ai uses GPT-3. You provide it with prompts, such as your company name, what your product does, and context to include in the email. Then, it generates an entire email using that information.

Image Source: Jasper.ai

You’ll need to research your prospect before generating your cold email, as you will need the information to add to the ‘Context’ section of the prompt.

The output is relatively good, but it’s still best to manually review each email.

Pricing: $29 per month for 20,000 words of copy

Jarvis AI Key features for Email Writing:

  • Create entire emails and unique subject lines using AI
  • Access to a range of other AI copywriting templates

Try Jasper.ai for free & Get 10,000 words of credit using my special link.

2. Copy AI

Free plan is available with 10 content credits. Try Copy.ai for Free

With CopyAI’s automated creativity tools, you can generate marketing copy in seconds.

Copy.ai is here to help you curate relevant email text. Our tool generates subject lines that target your audience.

For example, see the tool in action with these subject lines for the cleaning product Scrub Daddy.

Image Source: Copy.ai

Copy.ai offers plenty of joyful subject lines such as “Scrub, cute & easy!” or “It’s a sponger with soul” for the homemaker audience.

Want to learn more about tailoring your email subject lines to your audience? Check out our resource How to create sales email subject lines that actually get opened.

Pricing: $35 per month with unlimited content credits

Free account is available. Pay as you go.

Try Copy.ai for Free

3. Rytr

Free plan is available with 5000 characters per month for a lifetime. Try Rytr.me for Free

Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost!

Generate email content in just 4 easy steps using Rytr.

Step 1 — Select language
Next step is to choose a language of output. Pick one from 10+ language types in the dropdown.

Step 2 — Select tone
Next step is to choose a tone of voice for your content type. From casual to convincing, pick one from 20+ tones in the dropdown.

Step 3 — Choose your use case
Just open the app and choose Email from the dropdown. We support 20+ use cases and content types in 25+ languages.

Step 4 — Add input
Finally, provide some keywords, phrases, or titles as input and click Ryte for me.

And voila, you’ll get the AI-generated output instantly! That’s it! You can keep generating more variants till you’re happy.

Image Source: Rytr.me

Pricing: $9 per month for 50,000 characters & $29 per month for unlimited characters.

Rytr is also available on Appsumo with the lifetime deal at $39 one-time payment. Check Rytr Appsumo Deal

Try Rytr.me for Free

4. Closerscopy

Learn more about Closer Copy on Closerscopy.com website.

Closers Copy offers an incredible editor with a wealth of high-quality templates and expert tips at every step. All for a low monthly subscription with a 30-day guarantee.

You can select your desired language with respect to the country of your audience. Out of 120 languages, I was able to test only French and Italian.

Wizard The Closers Copy wizard lets you select your purpose and then choose from a variety of templates for each step to close a potential customer.

It is very handy for people who write sales letters, emails and offers. Basically, it’s a full-fledge template-based wizard that assists you in creating content according to your buyer’s journey.

Writing Sales Letters, Email Scripts, Ads, Calls has never been easy, but with ClosersCopy you can craft all these and convert the target audiences into paying customers.

Pricing: $29.99 per month with 75 runs per month. They also offer a lifetime deal with a 30% discount.

Check Closerscopy Lifetime Deal & Closerscopy Website for more.

5. SmartWriter AI

7-day free trial available. Try SmartWriter.ai for Free

AI email writing software designed for cold emailing.

SmartWriter uses publicly available prospect data from news stories, LinkedIn profiles, case studies, and more, to create unique sales emails for everyone you’re reaching out to.

Rather than offering a wide variety of copywriting templates, SmartWriter only focuses on email copy designed to be used in your cold outreach.

Their templates include personalized icebreakers (opening lines), entire cold emails, LinkedIn outreach messages, and backlink outreach templates.

Key features:

  • Create custom opening lines, cold emails, LinkedIn messages, and backlink request emails
  • Searches for up-to-date information on your prospects
  • Verify your emails before sending to improve deliverability

Pricing: $49/month for 1500 outreach credits

Try SmartWriter.ai for Free

6. Smart Copy

Free plan available with 5 content generations per day. Try Smart Copy by Unbounce for Free

Generate sales outreach emails, subject lines, and emails to pitch to investors.

Smart Copy offers a wide variety of copywriting templates, including a Sales Outreach template, as well as email templates to pitch VCs and angel investors.

You create your profile on Smart Copy, including key details about your company, brand keywords, your audience, and a description of your offering.

Then, SmartCopy uses that information to create email templates that combine it all into a few short sentences.

Like most other tools here, the email output isn’t always ready to use immediately, but it provides a good starting point for your email templates.

Pricing: Free plan available, paid plans start at $49/month for unlimited content generation

Key features:

  • Wide variety of copywriting templates, including several focused on writing emails
  • Generous free plan
  • Copy your templates in one click, save them for later, and provide feedback

Try Smart Copy by Unbounce for Free

7. Lyne.ai

Generate 100s of opening lines at once using your prospects’ LinkedIn profile or email address.

Lyne is a platform designed for one purpose: to generate highly personalized introductory lines for your cold email campaigns.

To create your opening lines, all you need to do is upload a CSV of your prospects with either their business email address or their LinkedIn profile.

Then, Lyne will scan their company domain and LinkedIn profile for key information on them and generate an opening line.

You can choose if you want Lyne to generate short (1–2 sentences) or long opening lines (3–4 sentences).

There are also a few useful features for lead generation agencies, such as the ability to organize your opening lines into folders and label them so you know which lines to use for each campaign you’re running.

Pricing: $99/month for 350 opening lines

Key features:

  • Only requires your prospects email or LinkedIn profile
  • Takes 4–5 seconds to generate an intro line
  • Manage opening lines for different clients with folders and labels

8. Magic Sales Bot

Generate personalized opening lines for sales emails using GPT-3.

Magic Sales Bot was developed by a former sales rep and is packed with helpful features to help you write personalized cold emails at scale using AI.

You add your prospect, and Magic Sales Bots will find articles, Tweets, and news stories about your prospect and company. It then uses OpenAI’s GPT-3 to write custom blurbs for each prospect.

Even if you decide not to use the AI-generated email copy, Magic Sales Bot still comes in handy for quickly reviewing the latest news and social media updates from companies you’re reaching out to.

Pricing: $49/month for unlimited sales email creations

Key features:

  • Generate email intros from social media or news stories
  • Uses OpenAI’s GPT-3
  • Add your company details and they’ll be used in your copy

9. Lavender

AI email assistant that suggests ways to improve and personalize your sales emails.

As of writing, Lavender isn’t truly an AI writer. But, it is an AI assistant designed to help sales reps reduce their email writing time without it affecting personalization.

As you write your sales email, Lavender compares your copy against a database containing millions of effective sales emails to give you feedback and suggestions on making it more impactful.

It also helps you personalize your outreach by displaying social media posts, company information, and details on your prospect based on the email address you’re reaching out to.

Despite not having an AI writer currently, Lavender does have an AI email writing assistant that relies on GPT-3 in the works.

Pricing: Free plan, paid plans start at $19/month

Key features:

  • AI email assistant with improvement suggestions
  • Integrates with Clearbit so you can quickly gather context on prospects

10. Lola AI

Create custom opening lines based on your prospect’s LinkedIn profile.

Lola AI is another AI writer designed specifically for people sending regular cold emails to prospects.

All you need to do is paste your prospect’s LinkedIn profile URL into the platform and Lola AI will deliver you a personalized icebreaker based on talking points found on their LinkedIn profile.

Like with the other tools, we’d recommend manually reviewing each opening line before you hit “send” on your next cold email campaign, but, Lola AI is still a good way to quickly identify talking points.

Pricing: Starts at $25/month for 200 opening lines

Key features:

  • Write custom opening lines, ready for your next outbound campaign
  • Only needs a valid LinkedIn profile URL to work

What Are the Benefits of Using an AI Assistant When Writing Your Emails?

1. Improve Your Email Writing Productivity

The first key benefit to AI writers for cold emailers is that they can speed up the time it takes to write your emails.

As you know, writing a personalized opening line in your cold emails is vital to getting replies. It proves you’ve done your research into your prospect.

Here are some examples of the level of personalization you need in your opening lines:

  • “Just read the case study you published with {{customer name}}. Awesome how you helped them increase conversions by 15% on their Facebook campaigns.”
  • “Saw your talk at {{event}} — loved the unique insights and hoping to test some of those ideas over the next few weeks.”

But, writing opening lines like these for each of your prospects is one of the most time-consuming parts of cold emailing.

These AI writing tools can help you automatically create your opening lines, which will save you a huge amount of time.

If you send 100 cold emails per week, and an AI tool saves you just 90 seconds per opening line, that’s 2.5 hours of your valuable time saved per week.

2. Quickly Generate New Email Talking Points

As much as we enjoy cold-emailing new prospects, it can get difficult to continually improve your email copy.

After a while, it’s easy to settle into bad habits and you can find yourself repeating similar copy and talking points.

These AI tools can help you come up with new ideas that you may not have considered.

As one report on the technology behind AI writers explained, GPT-3 is like a “scrapbook created from millions and millions of snippets of text that it then glues together in weird and wonderful ways on-demand”.

Provided with the right prompts, you can use these tools to generate new subject lines, email copy, and talking points to help you start more conversations with your prospects.

Do These AI Copywriting Tools Actually Work?

Now, it’s time to answer the big question: can these tools actually create the copy you can use in your email outreach?

In our opinion, the verdict is still out. They can generate compelling copy at times, but the tools aren’t ready to handle all of your email writing needs.

Despite that, there is huge potential for these tools.

Final Thoughts on Email Writing Tools & Assistants

AI copywriting tools still have room to improve. Despite that, they can still be a valuable part of your workflow.

You can use them to generate personalized email opening lines and icebreakers, find relevant talking points to start conversations and come up with intriguing subject lines that will get your email noticed in your prospects’ inbox.

To make them work for you, ensure you always review the copy generated before using it in your sales outreach.

You’ll ensure the quality of your outreach emails remains as high as possible but still have the benefit of being able to automate part of the writing process.

The Article Is Originally Published at Medium.com

Let us know your thoughts...

Post a Comment (0)
Previous Post Next Post
Our content is reader-supported. If you click on links, we may earn a commission.
FTC Disclosure: GrowingPress.com may receive customer referral fees from companies mentioned on our website, this does not affect the price you pay for any products you decide to buy on our website.